3 Best Practices for Creating Engaging Marketing Emails

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What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span.

But did you know that a human’s average attention span is actually less than that of a goldfish? Yikes. Continue reading “3 Best Practices for Creating Engaging Marketing Emails”

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The Value Of Data Append Services To Your Business

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There is no way for a company to survive without a good way of keeping vital information and a good system for making things work. No matter how brilliant the products they produce, they will always need a way of doing things effectively in order for their output to rise up to standards and for these standards to be maintained. Continue reading “The Value Of Data Append Services To Your Business”

Data Appending Services – How Business Can Benefit From It

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The word appending means to add something. So you can guess what data appending means.

Now let’s see the business point of view. Continue reading “Data Appending Services – How Business Can Benefit From It”

Understanding Email and Data Appends, for Marketing

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Marketing professionals often ask me about email and data appends.  Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how email and data appends work, and how they can improve your email marketing campaigns. Continue reading “Understanding Email and Data Appends, for Marketing”

Email Appending Services and Its Benefits in B-To-B Marketing

email-appending.jpgAs per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer. Continue reading “Email Appending Services and Its Benefits in B-To-B Marketing”

Email Appending – Is It Worth It?

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Many people think “email appending” means attachments appended to the end of an email. That’s not what it means. Continue reading “Email Appending – Is It Worth It?”

Understanding Email and Data Appends, for Marketing

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Marketing professionals often ask me about email and data appends.  Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how email and data appends work, and how they can improve your email marketing campaigns. Continue reading “Understanding Email and Data Appends, for Marketing”

Email Appending Best Practices for 2017

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Email appending can be an extremely helpful tool for email marketers in the long run. Even though it has been around for as long as email marketing has been around, the chances of it being used well are low. There are many reasons for this. Finding a trustworthy email appending solutions provider is difficult today- the industry is such that low quality players far outnumber the good ones. Continue reading “Email Appending Best Practices for 2017”

How Email Append Services Help You Capture Low-Hanging Fruit

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Every company’s most important sales asset is their customer file – a record of current and potential buyers. With a good quality customer database you can more effectively upsell existing customers and make sure that no prospects fall through the cracks. Continue reading “How Email Append Services Help You Capture Low-Hanging Fruit”