Data Appending Services – How Business Can Benefit From It

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The word appending means to add something. So you can guess what data appending means.

Now let’s see the business point of view. Continue reading “Data Appending Services – How Business Can Benefit From It”

Understanding Email and Data Appends, for Marketing

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Marketing professionals often ask me about email and data appends.  Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how email and data appends work, and how they can improve your email marketing campaigns. Continue reading “Understanding Email and Data Appends, for Marketing”

Email Appending Services and Its Benefits in B-To-B Marketing

email-appending.jpgAs per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer. Continue reading “Email Appending Services and Its Benefits in B-To-B Marketing”

Email Appending – Is It Worth It?

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Many people think “email appending” means attachments appended to the end of an email. That’s not what it means. Continue reading “Email Appending – Is It Worth It?”

Understanding Email and Data Appends, for Marketing

email-append.png

Marketing professionals often ask me about email and data appends.  Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how email and data appends work, and how they can improve your email marketing campaigns. Continue reading “Understanding Email and Data Appends, for Marketing”

Email Appending Best Practices for 2017

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Email appending can be an extremely helpful tool for email marketers in the long run. Even though it has been around for as long as email marketing has been around, the chances of it being used well are low. There are many reasons for this. Finding a trustworthy email appending solutions provider is difficult today- the industry is such that low quality players far outnumber the good ones. Continue reading “Email Appending Best Practices for 2017”