Why Should I Append Social Media Data?

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I think we can all agree that social media has proved its worth. Gone are the days when industry experts duked it out over whether Facebook and Twitter and Instagram were just a flash fad in online marketing. Continue reading “Why Should I Append Social Media Data?”

Understanding Email and Data Appends, for Marketing

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Marketing professionals often ask me about email and data appends.  Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how email and data appends work, and how they can improve your email marketing campaigns. Continue reading “Understanding Email and Data Appends, for Marketing”

Email Appending Best Practices for 2017

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Email appending can be an extremely helpful tool for email marketers in the long run. Even though it has been around for as long as email marketing has been around, the chances of it being used well are low. There are many reasons for this. Finding a trustworthy email appending solutions provider is difficult today- the industry is such that low quality players far outnumber the good ones. Continue reading “Email Appending Best Practices for 2017”

How Email Append Services Help You Capture Low-Hanging Fruit

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Every company’s most important sales asset is their customer file – a record of current and potential buyers. With a good quality customer database you can more effectively upsell existing customers and make sure that no prospects fall through the cracks. Continue reading “How Email Append Services Help You Capture Low-Hanging Fruit”