I think we can all agree that social media has proved its worth. Gone are the days when industry experts duked it out over whether Facebook and Twitter and Instagram were just a flash fad in online marketing. Continue reading “Why Should I Append Social Media Data?”
Email is an effective, mature channel. Research from the Direct Marketing Association (DMA) found that email returns $39 for every dollar spent. Even so, the time has come for email to don some stilettos and head out to the omnichannel party if it’s popularity is to continue.
Continue reading “It’s Time to Shake Up Email Marketing”