It’s an exciting time to be an email marketer. Innovative technologies and bold new approaches are transforming the way we leverage data to optimize our campaigns and impact our customers. Continue reading “The Ultimate Email Marketer’s Glossary: 10 Data Terms You Need to Know”
Mobile email conversion rates ballooned 70% over the past year as marketers adapted their strategies to better suit smaller screens.
Continue reading “Mobile Email Conversion Rates Grow”
Email is an effective, mature channel. Research from the Direct Marketing Association (DMA) found that email returns $39 for every dollar spent. Even so, the time has come for email to don some stilettos and head out to the omnichannel party if it’s popularity is to continue.
Continue reading “It’s Time to Shake Up Email Marketing”