Understanding Email and Data Appends, for Marketing


Marketing professionals often ask me about email and data appends.  Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how email and data appends work, and how they can improve your email marketing campaigns. Continue reading “Understanding Email and Data Appends, for Marketing”


How Email Appending Can Make Your List Perform Better

email-appending.jpgDo you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine? Continue reading “How Email Appending Can Make Your List Perform Better”