Email Appending typically enables you to grow your list through a third party provider, the process engages, adding a missing e- mail address to a customer record in your database. Although the process seems to be uncomplicated, it’s not so simple and can turn out to be Continue reading “Email Appending Best Practices”
In the business of turning contacts into customers, more and more direct marketers are opting for experimentation with email campaigns, and for good reason: Some data show email-only campaigns can perform up to 95 times better in terms of ROI than direct mail-only campaigns. Yet, as companies add Continue reading “5 Don’ts of Using an Email Append Service”
A question we get asked a lot here at ExactTarget, is what is the best practice for email appends? Turns out, the real, honest answer is: Don’t. Email appends aren’t a best practice. As I mentioned in a previous post, Morgan Stewart has shared some good data on how to minimize the spam complaint fallout, and drive the best opt-in permission results, if you’re going to do an email append campaign at all. Continue reading “Best Practice for Email Append”
Many companies have spent years cultivating large and reliable postal mailing lists, but, once they embrace email marketing, they often find they don’t have corresponding email addresses for most of those buyers. Email append can rapidly boost the size of your email list and accelerate your marketing program by attaching email addresses to your postal records. In our last post, we examined five don’ts of using an email append service. Continue reading “5 Do’s of Using an Email Append Service”
You know that growing your email list organically, by having your customers voluntarily give you their email addresses, can be a very slow process. It is also likely to be cost, or logistically, prohibitive. Yet email remains a strong channel to deliver relevant and timely offers to customers. If you are ready to do an email append to your customer database, here are six best practices to consider: Continue reading “Six Email Append Best Practices”
Integrated marketing campaigns, personalization and customized messages, adaptive content– all of these define new-age email marketing techniques and defines future success. The smart marketer can stop relying on their stars and look towards analytics and market research to comprehend changing trends and how businesses and communication with targeted audiences have to adapt according to market needs. Continue reading “3 Trends in Email Appending and Marketing That You Should Be Aware Of”
Email is one of the most powerful tools in any marketing strategy. It is current, track-able and an efficient method for increasing response rates and ROI. Continue reading “Email Appending Benefits”
Mobile email conversion rates ballooned 70% over the past year as marketers adapted their strategies to better suit smaller screens.
Continue reading “Mobile Email Conversion Rates Grow”
Email is an effective, mature channel. Research from the Direct Marketing Association (DMA) found that email returns $39 for every dollar spent. Even so, the time has come for email to don some stilettos and head out to the omnichannel party if it’s popularity is to continue.
Continue reading “It’s Time to Shake Up Email Marketing”
As you’ve probably noticed, retail emails continue to get better—with better targeted content, more enticing design and irresistible offers. As a retail marketer, this means the competition is getting tough. To captivate your audience, you have to do more than play by the rules—you have to make the rules. When it comes to email marketing customers love, innovation is key. Continue reading “4 Hot Retail Email Trends You Need to Know Now”